Elizabeth Hoover
  • About
  • the archive is all in present tense
  • Poems & Essays
  • Journalism

Telling the Harbor's story

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In order to tell the story of these remarkable maps, I crafted short accessible descriptions of the science behind discovering the surprising places where fish make their homes in the industrial harbor of Milwaukee. I highlighted the collaboration between scientists and artists and narrated the history of the restoration of the area’s waterways. The maps are a project of UWM's School of Freshwater Sciences. 


Click on the image to see more. 

branding a tech start-up

For tech start-up Bizwatt, I crafted a narrative about their expertise in creating practical and affordable solutions to data and process management challenges. I then adapted that narrative to be broadcast through a variety of platforms such as LinkedIn, the company website, and a postcard campaign.
Click the images for full campaign.


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Entertaining & Educating

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I contribute short, humorous articles to Dictionary.com’s “Everything After Z” section. For them, I write about the history and usage of slang terms and emojis.
 
Check out my entries on
  • Positionality
  • Dope
  • The teddy bear emoji
  • The woman health care worker emoji
  • Bounce back

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  • About
  • the archive is all in present tense
  • Poems & Essays
  • Journalism